For this week's assignment, I will be using Adobe Illustrator to add vector graphics to my map visualization that I made using Tableau Public.
Here is the original map for reference:
Here is the improved map using Adobe Illustrator:
As you can see, the first notable change is the map itself. In Tableau, the map was originally set to "Light" mode and the focal point was the green points representing the Starbucks locations. I went into that setting and changed it to "Street" so you can make out the cities and other notable landmarks if you zoomed into the map.
Thinking about how I could have the map make the most sense visually, I decided to focus on the concentration density of the stores themselves and show the viewer which states have the most or least number of stores. Using a magnifying glass vector image and hiding a zoomed-in map image within it, one can see how it adds depth to the map. For decoration, I added the Starbucks logo and a cat holding a cup of coffee. Additionally, a frame and coffee cup background was placed behind the map to make it a bit more visually appealing.
~ Katie
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