LIS 4317 Visual Analytics - Module 2 Post

For this assignment, I will be using Public Tableau to visualize all Starbucks locations in the USA. Although I did have the opportunity to visualize all Starbucks in the entire world, to keep things simple, I will focus on the USA as the map gets a little hard to read!

Here's a link to the main visualization:

Starbucks Locations by State

The larger the points, the greater number of stores present:

So, the state with least number of stores is Vermont with 11 stores while the state with the greatest number of stores is California with 2,983 stores. This was surprising as I would have thought it would have been Washington state as that was where the coffee shop originated from.

Vermont:

California:

Washington:

While there are only 742 stores in the state, we can still see quite a few Starbucks in the Seattle area.

 

Look! It's the Starbucks at the USF Library!

Thinking about how to make this map more communicative, the first thing that comes to mind is changing the green points to the Starbucks mermaid logo to make it more distinctive. Second, it would be more interesting to see an actual map underneath the points instead of an arbitrary general landscape. It would be neat to see buildings, roads, and other notable landmarks alongside these Starbucks. Third, it might be a good idea to create another viz to color code the states based on which ones are the most populated with Starbucks.

~ Katie